AR FILTER

I create AR filters on Instagram and Facebook for progressive international brands, magazines and artists. 

My services cover creative ideation, 2D/3D design and animation and AR development in SparkAR.

For personal filters, please check my public Instagram account

COMISSIONED WORK

TESCO GLOBAL, HUNGARY

Morpho Communications contacted  us to help create an Interactive AR Installation for Tesco Hungary to debut on the 2020 HVG Job Fair.

Tesco’s main goal was to raise awareness of food waste and to save imperfect fruits and vegetables from being thrown away. Therefore, we created a game in which these items must be caught in exchange for points. We had to emphasize cooperation, so the game only works with the presence of two players. They have to move their heads at the same time to be able to catch the falling products.

As a technical challenge we had to run the AR Filter on a LED TV so we assembled a unique kiosk installation which will be ready to use for further events.

At the end of the game, the participants were given stickers with a QR-code that hid a link to various, custom-made Instagram filters that promoted Tesco’s awareness-raising activities in a fun way

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FRITZ KALKBRENNER, BERLIN

Fritz Kalkbrenner is a well-known German DJ and music producer. With Paul, his brother, they composed „Sky and Sand” for the legendary movie Berlin Calling. 

Commissioned by Visual Vitamin we created a filter for his latest album’s “True Colours” intro campaign, which brings to life the raindrop aesthetics of the album cover and the entire promotional material.

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VIBEPAY UK

VibePay is a social payment service through which one can request and accept money from friends. They were looking for a fresh approach for their weekly #vibepayfriday Instagram game that features a cash award for the lucky winners.

We created a filter in which money rains around the user, while VibePay’s logo also appears in motion. Players had to use the effects creatively, then post the photo or video they took on Instagram tagging @vibepay, to have a chance to win the valuable cash prize.

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PRINCIPALITY BS, WALES

The Principality Building Society in Wales reached out to us to create an interactive filter for their savings campaign, which addresses children as well. In this filter, users can collect coins by blinking, with the help of the company’s mascot dragon, Dylan.

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METRO SHOES, INDIA

Metro Shoes is a huge multi-brand footwear retail chain in India.

To digitally celebrate the 2020 Diwali in we created a mini-game where the user had to avoid hitting shoes on the road as they rode a motorbike surrounded by carnival design elements.

Vouchers and other gifts were awarded by Metro Shoes to the players with the highest scores. 

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MOCHI SHOES, INDIA

Loved by the younger generation, Mumbai-based Mochi Shoes turned 20 in 2020.

To celebrate this special occasion they started a couple of weeks long digital campaign which included our filter “Grab the shoes” too. The player had to collect as many shoes as they could under 30 seconds by controlling a trolley by head movements.

Users who shared their score on Instagram Stories had the chance to win 20% off at the Mochi Shoes online store. 

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AUTRE MAGAZINE, LOS ANGELES

Autre is a Los Angeles based magazine published in prints and also in a digital form that focuses mainly on culture, fashion, and arts. 

In our collaboration, we created an interactive filter for their publication, called Edge of Chaos, that is closely related to the theme of their magazine. 

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SZAMLAZZ.HU, HUNGARY

Szamlazz.hu is a popular web-based invoicing application in Hungary.

To communicate the 15th anniversary of the brand they worked with Adam Kiss stand-up comedian who played three different funny characters in their youtube commercials.

Sunny Studio Sunny Studio approached us to recreate these three characters across their Instagram and Facebook in the form of filters.

The users could not only embody these people but each filter included a game (randomizer, quiz game, arcade game) as well to play for valuable gifts. 

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EDINAS PAPER, HUNGARY

Edinas Paper creates bespoke, holistic paper installations for clients who are looking to elevate their brand experience through cutting edge design.

We collaborated on their 2020 Christmas Card to extend the paper layers and add a digital layer that brings the beautiful design to life with image tracking technology through Instagram.

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